From below position 100 in search to ranking #3, in one tax season
THE BRIEF
Awaken Tax is a global crypto tax platform. Our brief was to communicate Awaken’s human, witty and down to earth tone of voice in the correct way, ensuring the brand does not sound like ‘another serious finance company.’
OUR APPROACH
We started by listening. Awaken’s founder, Andrew Duca, is the backbone of the company. Its brand positioning is a reflection of his down to earth personality and impeccable expert knowledge. We made sure journalists understood why before they ever received a pitch. Every placement was chosen for relevance. Every angle was built around what Andrew actually believes, not what was trending.
THE ROOMS THEY LANDED IN
Secured a founder opinion feature in CoinDesk. A leading cryptocurrency industry publication
WHAT HAPPENED NEXT
#3
Ranking #3 for crypto tax software
833%
Increasing clicks by 833%
174%
Increasing referring domains by 174%
174%
Increasing referring domains by 174%
ANDREW DUCA
FOUNDER & CEO
Gaby is a pleasure to work with. Within weeks, we were already getting coverage in top publications for our industry. I personally tweet a lot, and sometimes I go viral. When I do, Gaby would use that as an opportunity to get us talked about in top publications. This even landed us a spot in the Wall Street Journal. Highly recommend working with Gaby, she's fantastic.
